Data-focused media evaluation firm Metricomm, in association with Prolific North, held a virtual roundtable event on 18th November to delve into the role online media coverage has on driving potential sales for a business.
During the hour-long event, Director of Metricomm Mark Westaby debated with industry professionals on the topic of how marketing teams and PR experts should be utilising online media coverage in a bid to amplify a brand and boost sales.
He explored how the marketing and PR industry is still centred around the traditional metric of volume of media coverage and explained why it is time for the industry to move on.
At the virtual roundtable, a number of industry leaders joined in on the topic to debate how the industry can tap into the business potential of online media coverage.
Speakers:
- Mark Westaby, Director, Metricomm
- Katrina Cliffe, Founder and Managing Director, Wild PR
- Jane Carroll, Director, RoccStar PR
- Julie Chadwick, Managing Partner, DentsuMB
- David Prior, Chair of event and Prolific North Editor
