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Propello secures £650,000 investment


Manchester customer rewards platform, Propello, has completed a £650k investment round, led by DSW Ventures.

Founded by former Workhouse duo, Mark Camp and George Charlesworth, the white-label SaaS platform is used by HelloFresh, JD Gyms and British Business Bank.

“DSW have been incredibly generous and supportive with their time and advice since we founded the business,” said CEO, Camp.

“As a result, we have been able to hold off raising until we found our product market fit, and felt that DSW, along with our co-angel investors, were exactly the right combination to execute our growth plans. We’re excited to take Propello forward with their backing, with significant investment already underway in both the platform and team.”

The cash will enable the company to build its team to 30 by the end of next year.

“We have got to know and admire Propello over a period of three years which demonstrates our commitment to developing strong partnerships with the management teams we invest in,” added Ellie Boardman, Investment Manager at DSW Ventures.

“We are delighted to now be investing in the business, with yet another deal being oversubscribed by our investors. Mark and George are extremely talented founders and have created what we believe to be a truly fresh and differentiated product.”

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