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The Prolific North Top 50 Integrated Agencies 2017


Welcome to the 2017 edition of the Prolific North Top 50 Integrated Agencies, the definitive list of the North’s leading advertising, marketing, integrated, sales and communications agencies.

Once again, this initiative is published in association with Better Placed and is supported by Mustard Research.

The Top 50 Integrated Agencies initiative complements Prolific North’s other definitive rankings including the Top 50 PR Agencies and Digital Agencies.

Unlike most agency rankings, the Prolific North ranking is wholly independent and is anchored on financial information taken from Companies House, supplemented by additional information provided by an overwhelming majority of the agencies contacted.

The ranking is predicated on a formula which examines a variety of factors including shareholder funds and/or balance sheets, turnover, pre-tax profits and headcount. Because roughly only one third of the agencies file full accounts (over £6.5m turnover), part of our agreement with companies providing confidential information is that we will not itemise or publicise their individual financials.

Agencies were not offered the option to be included or not.

This does mean that certain agencies may appear – usually – lower in the ranking than many observers might have expected but offering agencies the option to opt out rather than report on a one-off disappointing year would dilute the definitive nature of the list.

In total, we have engaged over 130 agencies and we would like to take this opportunity to thank all the agencies – whether they are included or not – for their time and attention in helping to create this unique financial snapshot of Northern marketing services excellence.

This year’s ranking

McCann Manchester top the ranking for the fifth year in succession, with another Manchester operation, Havas Lynx, holding on to second place.

Yorkshire agencies make the remainder of the top five, however, with Leeds-based Intermarketing leaping three places to third, with Sheffield’s Jaywing and Leeds’s Home slipping a place each to third and fourth respectively.

A couple of other Yorkshire agencies in the top 10 make good progress up the table this year, with Sheffield’s MB Advertising & Marketing climbing three places to number seven and Elmwood surging 10 spots to nine.

Media Agency Group, based in Manchester, jumps six places on last year to claim a top 10 slot at eight. WRG, at six, and 10th-placed CreativeRace complete the top 10. 


The Prolific North Top 50 Integrated Agencies 2017

Ranking [2016] Company Profile Location Staff Clients
1 1 McCann Manchester view profile Manchester 366 Aldi, Smyths Toys, Well Pharmacy
2 2 Havas Lynx   Manchester 291 Astra Zeneca, Teva, Novortis
3 6 Intermarketing   Leeds 187 Adidas, Jet2, Sky Bet
4 3 Jaywing   Sheffield 270 Pandora, Gala Bingo, DFS
5 4 Home view profile Leeds 186 ASDA, Jet2, Jaguar Land Rover
6 5 WRG view profile Manchester 156 Wella, Tour de France, Chivas
7 10 MB Advertising & Marketing Ltd   Sheffield 67 Desira Motor Group, Drive Motor Group, Marshall Motor Group
8 14 Media Agency Group   Manchester 50 PortAventura, Today 
9 19 Elmwood   Leeds 132 Aerospace Bristol, Ann Summers, Royal Mail
10 7 CreativeRace   Leeds 154 Greggs, DFS, Silver Cross
11 9 Momentum Instore   Handforth 123 Sainsbury’s, TK Maxx, Boots
12 11 Love Creative   Manchester 54 Haagen-Dazs, Haig Club, Umbro
13 13 BJL view profile Manchester 81 ASDA, Ronseal, Swinton
14 15 Refinery view profile Manchester 97 AkzoNobel, Co-op, Hillarys
15 39 Drummond Central   Newcastle 45 Bet365, Tyne & Wear Metro, Atom Bank
16 22 Gecko   Leeds 56 The Claims Guys, Peninsula, Rank
17 18 TBWAManchester   Manchester 69 MBNA, Rentalcars, Thorpe Park
18 16 Stein IAS   Bollington 61 Castrol BP, ETS, Merck
19 17 Fresh   Cheadle 97 Radisson, M&S, Santander
20 21 Everything Different   Newcastle 53 Carpetright, Land Securities, Redrow Homes
21 33 Savvy   Leeds 87 Britvic, Pernod, Kerry Foods
22 31 Delineo view profile Manchester 49 Co-op, Azlan, United Utilities
23 20 Uniform   Liverpool 46 Primark, Mitre, Knight Dragon
24 8 Brass   Leeds 85 First Direct, Kellogg’s, Leeds Beckett University
25 27 Propaganda   Leeds 40 The Car People, Habitat, Ann Summers
26 12 Hangar Seven   Macclesfield / Leeds 126 Tesco, Brakes, Barbour
27 n/a Mediaworks   Newcastle 85 Ralph Lauren, Yorkshire Water, Silver Cross
28 45 Bluestorm   Hull 30 Hull City of Culture 2017, AAK, The Deep
29 35 MC2   Manchester 38 NCC Group, Deloitte, Assetz Capital
30 32 Parker Design   Northwich 36 AstraZeneca, Thomson Reuters, United Utilities
31 25 Workhouse Marketing   Preston 36 Stax Trade Centres, Crown Paints, Hyundai 
32 38 Seventy7 (previously Photolink) view profile Manchester 82 Jimmy Choo, M&S, Tom Ford
33 41 Dinosaur view profile Manchester 23 Co-op Food, The Gym Group, Metrolink
34 44 driven   Wilmslow 25 Alpecin, Blue Diamond Growers, Go Outdoors
35 42 Heckford Advertising   Preston 45 BMW, Lancashire County Council, Aston Martin
36 26 Live & Breathe   Leeds 53 Happy Egg Co, Morrisons, Wickes
37 46 Clear Marketing   Manchester 25 Warburtons, Kellogg’s, Hitachi
38 n/a We Are Boutique   Leeds 18 Costcutter,, Ryobi
39 n/a C21   Altrincham 16 Roberts Bakery, Inacity, CMFT
40 n/a Strawberry   Hull 36 Hugh Rice Jewellers, Beal Homes, Siemens
41 29 A&P   Preston 48 Furness BS, Redrow Homes, Ultraframe
42 40 TK   Leeds 38 Guinness, Johnson & Johnson, Campari 
43 49 One view profile Manchester 35 United Utilities, BUPA, Hoover Candy
44 50 CBJWT   Manchester 32 BBC, John West, Magnet
45 53 DS.Emotion   Leeds 26 Hilton, Hill Residential, Civic
46 n/a Ponderosa   Otley 34 Russell Hobbs, Sony Music, Remington
47 48 Oakbase   Wilmslow 30 TJ Hughes, Bunzl, Mattel
48 n/a Blue Chip   Manchester 28 Rexel Rewards, McCain, Bodyform
49 n/a HGA Creative view profile Manchester 21 Debenhams, Nationwide, Shop Direct
50 n/a Banana Kick   Leeds 39 Nisa, ASDA, Genting Casinos


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