From Aldi’s memorable campaign to free Cuthbert the Caterpillar to an ad reminding us of the joys of hitting the beach, we’ve had some incredible winners at the Prolific North Champions Awards.
Whether it’s big budget blockbusters or smaller campaigns making an impact, the Champions Awards shines a spotlight on the thriving talent across the North’s tech, digital, media and creative sectors through a variety of categories.
We have a look back at some of our favourite winning campaigns from previous years…
Most Memorable Campaign
Last year, McCann Manchester won Most Memorable Campaign with Aldi for its campaign to #FreeCuthbert. The viral social media campaign all started with a single tweet: ‘This is not just any court case, this is…#freecuthbert’.
This is not just any court case, this is… #FreeCuthbert
— Aldi Stores UK (@AldiUK) April 15, 2021
It was in response to legal action launched by Marks & Spencer against Aldi, claiming Aldi’s Cuthbert the Caterpillar infringed a trademark on its Colin the Caterpillar Cake.
Soon transforming into a reactive social media campaign, brands and celebrities began weighing in on social media to voice their support to unshackle Cuthbert. Cuthbert even appeared on memes, parodies and TV comedy panel shows and is certainly a campaign we won’t forget for a while.
