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PrettyLittleThing announces new collection with Naomi Campbell

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Manchester fast fashion online retailer PrettyLittleThing has confirmed it is launching a fashion collaboration with supermodel Naomi Campbell.

In a short statement, PrettyLittleThing, part of the Boohoo Group, said its new exclusive collection with Campbell would “intertwine the essence of PLT with Naomi’s unique style, promising a fashion experience like no other.”

The etailer promised that the PrettyLittleThing Designed by Naomi Campbell collection would mark a “new chapter” in its story but didn’t elaborate on a release date or any other details, simply stating the collection would be “coming soon.”

Campbell has modelled for the likes of Burberry, Prada, and Fendi and also hosted both the US and UK versions of modelling reality TV show The Face.

The model is a long-time friend of former PrettyLittleThing CEO Umar Kamani, with talks about the possibility of a line having reportedly gone on for some time. Although Kumani stepped down from the business in the spring, he’s been heavily involved in gettin this particular project off the ground, per the Daily Mail.

The announcement follows Molly-Mae Hague stepping down from her role as UK and EU creative director last month. The former Love Island star and influencer said she will continue to work with PrettyLittleThing as a brand ambassador.

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