Taking Shape as Yorkshire agency gets plus-sized brief

Stephen Chapman's picture
by Stephen Chapman

Tried&True has been appointed by Australian plus-sized clothing brand, Taking Shape, ahead of its UK launch.

The Harrogate agency has been awarded the PR and strategic communications brief for the company, with a focus on quality, sustainability and "saying no to fast fashion.”

“When it comes to plus-size fashion, choices are limited and so is quality,” explained Matt Jackson, Managing Director at Taking Shape UK.

“Our products will provide individuals with both fashion forward designed collections as well as wardrobe staples that can be worn time after time. We are very excited to have the Tried&True team on board to help spread the word about our passion for catering to women seeking fashion to suit their unique shapes, sizes and style.”

Tried&True Director, Kirstie Looms added:

“Taking Shape are a massive brand down under and so to have the opportunity to work with them on their UK launch is amazing. What’s even more exciting is the product - the Tried&True team have bags of experience in fashion, and I can tell you there isn’t a better quality at this price point on the UK market.”

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