The PHA Group is celebrating a pair of new client wins that demonstrate the variety of brands within is portfolio.
The group has been appointed by Ulike, a leader in advanced at-home beauty technology, to elevate the brand’s profile and accelerate its growth in the UK market through a comprehensive, integrated PR campaign.
Founded in China, Ulike is a technology-driven beauty brand operating across 49 countries and regions worldwide, supported by a specialist team of over 100 experts. The brand is renowned for its commitment to innovation, developing high-performance beauty solutions powered by cutting-edge technology. Ulike’s portfolio includes its latest breakthrough launches, the Air10 IPL Hair Removal Device and the ReGlow LED Face Mask, both designed to deliver professional-grade results at home.
The PHA Group’s consumer PR team will be responsible for strengthening Ulike’s UK presence through a multi-layered communications strategy including an always-on press office focused on new product launches and reviews, alongside amplified PR activity such as event execution and influencer gifting, designed to build strong brand advocacy and engage both consumers and key industry opinion leaders.
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Matt Qian, general manager of Ulike Europe, said: “We are excited to be partnering with The PHA Group as we continue to strengthen Ulike’s presence in the UK market. As a brand driven by innovation and cutting-edge beauty technology, it’s essential that we work with a communications partner who understands how to effectively translate our product expertise into compelling brand storytelling. This partnership will enable us to connect with UK consumers and industry leaders in a meaningful way, while supporting our long-term growth ambitions.”
Suzanne Haysler, EVP consumer at The PHA Group, added: “We’re delighted to be working with Ulike at such an exciting stage of their UK growth. Ulike is a pioneering brand within the at-home beauty technology space, with a strong focus on innovation and product performance. We’re looking forward to delivering an integrated PR strategy that builds awareness, drives engagement and firmly positions Ulike as a leader within the UK beauty landscape”
The PHA Group’s previous consumer technology experience includes successful campaigns with Shark Beauty, Therabody, Shokz and more.
One demographic that probably won’t be in the market for hair removal products is the target audience of PHA’s second win, Pets Corner, the family-run UK pet retailer known for its expert-trained teams, premium natural products and commitment to pet wellbeing, which has also appointed PHA as its retained public relations agency.
PHA will work alongside the Pets Corner team to raise brand awareness, strengthen media relationships, and support the business’s ongoing growth across retail.
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David Pack, digital director at Pets Corner, said: “As we continue to grow our store and digital footprint, it’s important that our brand story is told clearly and consistently. PHA brings strong sector expertise and a strategic approach that aligns well with our ambition to build awareness of Pets Corner’s expertise, values and customer-first culture. We’re looking forward to working together to strengthen our presence across the media as the business continues to evolve.”
EVP added: “Pets Corner is a standout brand in the pet and retail sector, with a compelling story around expertise, quality, and community. We’re excited to support the team in amplifying their message, showcasing their people and helping to strengthen their presence across trade, consumer, and regional media.”
The partnership will focus on corporate profiling, brand storytelling and thought leadership, reinforcing Pets Corner’s position as one of the UK’s most trusted specialist pet retailers.
