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Personalised health and nutrition start-up turns to Boutique


A start-up which offers a personalised complete meal replacement has appointed Leeds agency Boutique to handle traditional and digital PR.

Abnormal., which creates meals to match consumers’ health and lifestyle habits, has tasked Boutique with raising awareness of both the brand and the product itself. The meal replacement is available in Strawberry Sundae, Banana Milkshake, Chocolate Swirl and Vanilla Cream, and has options for dietary requirements, allergies and intolerances.

Mark Coxhead, founder of abnormal., said: “Boutique’s expertise in traditional and digital PR, coupled with the team’s enthusiasm were key factors in us feeling they’re the right agency fit.

“There is a close synergy between both teams and their experience with ecommerce brands will really help us propel the business forward.”

Simon Bollon, Managing Director of Boutique, added: “We love being part of a growth story and we expect this brand to do big things. We boast extensive experience in the Health and Fitness area so we’re confident collaborating with abnormal. will fire them to new levels.”

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