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Outlook more positive at Amaze’s parent company

St Ives, the parent company of Amaze, Branded3 and Tactical Solutions says it’s on track to meet its targets this year.

In a statement to the stock exchange, it revealed that overall results for the last 12 months are expected to be “at the top end” of market expectations.

That does come after a “difficult” start to the financial year, particularly across its marketing activation division, which faced a struggle in the grocery retail sector and pressures on its operating margin.

In the first 6 months of the year, it was showing a 3% decline in revenue, that has turned into a 2% increase, despite “challenging” trading conditions.

Its other 2 divisions faired better, particularly strategic marketing where revenue is up 17% year on year.

Books saw income increase by 8% over the year.

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