One Day Agency has won the multinational pitch to activate Jordan’s new “Kingdom of Time” out-of-home campaign across 10 European countries, including the UK.
Jordan, or the Hashemite Kingdom of Jordan to give it its full title, takes its name from the River Jordan. With evidence of human life in the region dating back 200,000 years, Jordan is one of the world’s oldest, and biggest, tourist destinations with over 100,000 archaeological and tourist sites including the historical cities of Petra and Jerash.
To drive awareness post-pandemic, the Jordan Tourism Board is launching The Kingdom of Time to put itself back on the map. The campaign will launch in early Q4 and include all major OOH formats, with a few surprises in the mix promised too.
Ricardo Seixas, One Day’s founder and CEO, said: “We’re thrilled to work on this campaign with our friends at Jordan Tourism Board and deliver out-of-home media across a vast part of Europe and the UK. Winning these highly-competitive International media buys against some of the largest players is yet another fantastic testament to our ability to compete anywhere.”
One Day Agency currently has a presence in 15 countries, a number it hopes to expand moving forwards.
Dr Abdel Razzak Arabiyat, MD of the Jordan Tourism Board, added: “Jordan in its recent history has relied heavily on and benefited from sharing plans and exchanging experiences with our neighbours and friends in The United Kingdom and Europe. Among the top priorities of the Jordan Tourism Board is to work collaboratively to achieve and attract more visitors from all over the world as Jordan has a lot to offer as a travel destination.”
