One Day Agency has won another North West fashion brief, taking on Original Creator’s advertising and marketing in collaboration with another Manchester agency, Lipstick.
Original Creator, a “byproduct of Manchester’s deep rooted Cottonopolis,” aims to bring consumers easy-going, positive and high-quality leisurewear built on 25 years’ experience with textiles and manufacturing.
The brand, supported by an ecosystem of ethical manufacturing and a highly skilled community, creates quality, timeless and practical pieces designed to be worn time and time again at the gym or home.
One Day is no stranger to Manchester’s fashion scene having already worked with local brands including I Saw It First, and will lead the label’s marketing across digital with some innovations in SnapChat, as well as scaling it across other media such as OOH, a key placement to connect with Gen-Z, and collaborate directly with Lipstick agency for content and ad creation.
Kerry Parker, One Day’s senior paid social media manager, said “We’re excited to be working with the up-and-coming street brand Original Creator. This will be achieved through a full-funnel approach across different paid channels in the UK allowing the brand to grow and become recognisable.”
Fahad Ashfaq, Original Creator’s founder, added: “We know the struggle everyone is facing financially in today’s climate. Aligning with One Day Agency who shares the same vision of adding value, collaboration and meaning, will allow us to build our brand equity and prove it shouldn’t cost the Earth to look cool.”