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One Agency launches The Ordinary in Japan with Shibuya Crossing CGI campaign

To celebrate the Japanese launch of cult skin care brand The Ordinary, Manchester-based One Agency has created a high-impact CGI campaign which brought the magic of The Ordinary to the world famous Shibuya Crossing.

Shibuya Crossing is the largest and busiest pedestrian crossing on Earth, with over 2,500 people crossing every 3 minutes, equal to 1.2 million people every single day. In this striking CGI campaign, viewers see The Ordinary branded traffic lights followed by a wave of pedestrians crossing the street and in doing so, revealing the outline of The Ordinary’s iconic, and newly reformulated, Hyaluronic Acid 2% + B5.

The campaign aims to highlight The Ordinary’s undisputed standing as the leading brand of simplicity – keeping in perfect alignment with Japan’s skincare practices – and to show the rest of the world that no matter where they are, The Ordinary remains the superior choice for them and their skin.

The Ordinary is available in 20 @cosme stores across Japan and online at @cosme shopping from now. Head to One Agency’s Instagram @oneagencymedia to see the full CGI campaign.

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