e3creative has been appointed by O2, following a competitive and “rigorous” tendering process.
The agency, which has offices in Manchester, London and Newcastle, will be promoting O2’s Pay As You Go sim card distribution and sim card activation through digital tools and ongoing marketing strategies.
“We will be looking to drive awareness of O2’s products through their Star Trader platform, harnessing higher sim activations and reduce sim waste across the UK,” explained e3creative managing director, Jake Welsh.
“Their sophisticated digital suite acts as an exemplary platform for our strategic teams to amplify and engage new audiences, turning O2 customers into brand ambassadors. ”
Agency marketing director, Jessica Bradley added that they would be driving growth in a “tactical way”:
“We will be utilsing core channels to activate the brand. From search, PPC, social media through to CRO, implementing our UX teams to provide research-led strategies to driver better conversions and awareness across the brand.”
