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Manchester’s e3creative launches new website for Angry Birds firm

Angry Birds

Manchester digital agency e3creative launches a new website for Outplay Entertainment, the developers of Angry Birds POP!.

Dundee-based Outplay is the UK’s largest independent mobile games studio and developed the Angry Birds, Candy Craft and Mystery Match games. The new website showcases a “transformative rebrand” for the company.

Richard Hare, President of Outplay Entertainment, said: “Our new visual identity captures the spirit of the business and is uplifting, approachable and authentic. It also guarantees heightened visibility to ensure we continue to thrive in an ever-evolving games industry. 

“From the very start, our goal for Outplay Entertainment was to be associated with fun – and fun is different for every single one of us. Our focus going into 2018 and beyond, is to better understand what this means for all of our players globally. 

“We want gamers to recognise our brand, our titles, and feel connected with our studio.”

The original Outplay Entertainment brand identity was conceived before the studio opened seven years ago and since then the business has grown enormously. 

Last year Outplay Entertainment was ranked the fastest-growing Scottish tech company by the Deloitte Technology Fast 500 and has reported a 1,904% increase in revenue since 2013. 

E3creative founder Jake Welsh added: “Our teams embraced the opportunity to join hands with Outplay Entertainment during this pivotal point in their business and crafted a polished web platform to resemble their outstanding games studio. 

“The website incorporates interactive character-rich animations, simple user-journeys and digestible content from emergent career openings, to brand messages, player support-guides, and beyond.” 

Outplay Entertainment’s rebranding was designed by creative agency JDO.


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