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Northern Artillery glowing after Kardashian tan man collab


Northern Artillery has teamed up with with Jimmy Coco, aka ‘the man who spray tans the Kardashians,’ to launch the brand’s journey into ecommerce.

After celebrating 20 years in the beauty industry, Jimmy Coco is acknowledged as the secret behind the world’s most prestigious A-listers and has provided his tanning services to some of Hollywood’s biggest names.

Jimmy’s unique solution – the Coco ID – is ‘your secret to achieving the look that’s right for your skin.’ Unlike spray-tan products, your Coco ID means you’re not only getting the right products for your tone and colour, you’re also conditioning your skin with best-in-class cosmetics too.

Launching the site on the Shopify platform, Northern Artillery created an online tool to help users find their Coco ID ready to get their Jimmy Coco glow.

Jo Bowers, CEO, Jimmy Coco, said: “Northern Artillery were an obvious choice as our digital partner with their previous experience in the D2C beauty sector and ecommerce expertise. They’ve enabled us to bring our new product offering to a global market swiftly and effectively.”

Liam Grogan, Director, Northern Artillery: “It’s been great working with the Jimmy Coco team to launch this new product offering into a mature online marketplace. We’re already seeing how successful the site is even in this early stage due a combination of a strong online experience combined with Jimmy’s expertise and a great product leading to high customer retention.”

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