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Northern Artillery animates world-first AI-powered bike


The company behind the world’s first artificial intelligence-powered exercise bike has turned to Northern Artillery.

The Leeds agency has worked with CAROL to create a cinematic 3D product animation to showcase the engineering behind its REHITT intensive workouts.

“Northern Artillery understood how important it was to develop a CGI asset highlighting the CAROL Bikes’ unique engineering and premium design,” explained Ulrich Dempfle, CEO and co-founder, CAROL Bike.

“They immersed themselves in our vision for the CAROL Bike. Having an expert team that understood the technical aspects of our product gave us confidence that we were in good hands to elevate the CAROL Bike visually. The aim was to educate our customer base on the product’s technology and leading health benefits. Northern Artillery took charge and drove our mission.”

Fiona Dollan, Director, Northern Artillery, said the biggest challenge was to understand how the bike functioned:

“Ulrich and Victoria were dream clients to work with. They trusted us to take ownership and conquer. We were thrilled to be chosen to support them on their revolution. Understanding the nature of Ulrich’s vision bedded us into the same goal, ‘a collective dedication to the science of fitness.”


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