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Northern Artillery drops Shopify site for Manchester sportswear challenger SUDU

Leeds-based creative production partner, Northern Artillery, has unleashed a Shopify site for Manchester sportswear challenger SUDU.

The all-new SUDU brand launched its ‘Run’ menswear collection last week, featuring a dynamic range of cutting-edge sportswear and footwear manufactured to market-leading standards using innovative technologies and fabrics.

Distinctive in its value-driven approach, SUDU’s apparel empowers athletes to push personal limits by making the link between positive mindset and the achievement of peak performance. Marking a clear commitment to sportsmen at elite and professional levels, the business is equally focused on supporting local communities at grass roots – along with the hundreds of thousands of everyday athletes who love pushing boundaries in the pursuit of personal bests.

Northern Artillery’s Liam Grogan said: “SUDU is a brand that connects strongly with our own values in that there’s a real belief in togetherness. Our businesses are both centred on the importance of collective performance and achievement and this natural alignment felt right from the outset.

“Our team has, as always, delivered an outstanding ecommerce solution and we’re very excited to see how quickly the SUDU brand gains traction in what is a highly competitive retail market,” he added.”

SUDU’s head of brand, Tom Hart, added: “Our vision is to not only equip individuals with the tools they need to excel in physical pursuits but also to empower mindsets with every motion and action – it’s about imparting great feelings, both physically and mentally.

“Working closely with Northern Artillery to deliver our vital shop window really has been fantastic. We have hugely enjoyed the process of tapping into their talent and experience and are certain that the new website will help achieve our ambition to deliver greatness in the world of sports performance and participation.”

SUDU has received the backing of Levy UK & Ireland, part of FTSE100 company, Compass Group PLC, a market leader in the world of sports and entertainment experiences,

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