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Northern Artillery adds AI to The INKEY List

Northern Artillery has completed an AI digital solution for skincare client, The INKEY List.

The Leeds agency, which has been working with the brand since March 2022, has employed an artificial intelligence facial scanner to help those suffering from acne.

“Acne Analyzer Pro” is a Vue.js web application and has been developed in-house by Northern Artillery’s technical team.

“Acne Analyzer Pro sets a new standard in skincare analysis, combining advanced technology with user-centric design to deliver actionable insights and personalised product recommendations,” explained Northern Artillery’s Technical Director and project lead, John Barry.

“With ongoing development and enhanced features planned throughout the year, the Northern Artillery/The INKEY List partnership has ambition to create the most personalised user skin care journey on the web and thanks must go to our client for its vision and our team for its dedication to the cause. It’s a tremendously exciting time for all concerned – and a clear demonstration that Northern Artillery is well and truly amongst the upper echelons of technical creativity and aptitude in the digital agency sphere.”

The AI detects breakout activity and matches it with medical expert-approved skin indicators powered by beauty and wellness platform, Revieve.

“This is the boldest, most innovative and highly-personalised digital launch to date at The INKEY List and our ongoing close partnership with Northern Artillery has delivered an industry-leading web application which we are absolutely thrilled with,” added The INKEY List’s Global Head of Technology, Nima Salehi.

“The combination of their technical expertise and design talent alongside our skilled in-house team has created a great user experience to support our acne consumers, pushing the boundaries of digital experiences in our sector.”

Northern Artillery has also created a new landing page specific to Acne Analyzer Pro and a personalised questionnaire which is used to enable precise skincare analysis.

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