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SHIFT Marketplace primes The INKEY List for Amazon success


SHIFT Marketplace has added The INKEY List to its beauty brand portfolio.

The Leeds-based marketing agency has partnered with the beauty brand as it aims to become the go-to marketplace specialist for cutting edge cosmetic retail brands.

The INKEY List launched in 2018 with a range of ingredient-led, affordable products for challenging skin and hair concerns. It has now turned to the team at SHIFT as it seeks to continue its expansion as a global beauty brand.

The long-term retained relationship will see SHIFT maximise international sales with a creative and strategic approach that optimises the British brand’s unique benefits, look and feel, in particular on Amazon, where beauty and personal care is among the fastest-growing categories.

Tom Bagnall, commercial director and SHIFT Marketplace co-founder, said: “Our business now has a niche in the beauty space, and we’re thrilled to be working with The INKEY List which is one of the most admired names in the sector. Since 2018, we have watched this no-nonsense brand become a driving force in the UK, and with Amazon now responsible for one-third of all global online beauty sales, it’s the perfect time to take the business to the next level.”

Nima Salehi, global head of technology at The INKEY List, added: “Cracking Amazon is critical to the next stage of our phenomenal growth journey, which is why we have chosen to partner with SHIFT Marketplace. The expertise of the team members, who have impressive marketplace trading experience, coupled with the company’s proven ability to secure success for trailblazing beauty brands, gives us no doubt that we’re on track to excel on the world’s most important eCommerce platform.”

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