Sport Social Podcast Network, Europe’s largest sport podcast network, is strengthening its long-standing relationship with Spotify by joining the Spotify Partner Program.
The move will allow creators across the network to unlock new revenue streams through video content, as well as audio.
The partnership means that all video creators currently on Sport Social now have the option to join the scheme, while new creators joining the network can also benefit from the opportunity. Sport Social will work with Spotify to maximise revenue returns for sports podcasts, helping to drive significant growth for creators.
This development builds on Sport Social’s track record of bringing commercial opportunities to its partners, from YouTube and social media to live events and influencer campaigns. By embracing the shift toward video in podcasting, the network is enabling creators to reach new audiences and tap into fresh sources of income.
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Sophie Hind, managing director of Sport Social Podcast Network, said: “Video has been a high growth channel in sports podcasting for some time, and we are always developing new ways for our partners to grow their audiences and revenue. The Spotify Partner Program gives our creators a fantastic way to engage with new and emerging audiences, while opening up another revenue stream.”
Brontë Edmondson, partner manager at Spotify, added: “We’re seeing incredible growth in video, with video podcast consumption in the UK up more than 95% year over year. We’re excited for Sport Social to be a part of this expanding opportunity and bring more revenue opportunities to its creators and shows.”
With video podcast consumption continuing to grow worldwide, the partnership positions Sport Social and its creators at the forefront of the industry’s next phase.
Sport Social works with world-leading rights holders and brands, including eight Premier League clubs, to develop audio strategies, provide production execution; and support with podcast advertising to help organisations unlock commercial growth and deepen engagement with fans.
Home to the biggest voices in sport featuring shows including Undr The Cosh, The Anfield Wrap, and Joe Marler’s The Things People Do. Sport Social works closely with creators enabling their podcasts to grow and access value from their content through distribution, discoverability, monetisation and audience growth support.
