North West firm works on naming event as the RRS Sir David Attenborough sets sail

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A North West-based marketing firm worked with Cammell Laird on the recent naming of the UK’s new £200 million polar research vessel, the RRS Sir David Attenborough.

Polaris Media, which has offices in Manchester and Ellesmere Port, has worked on the project since 2016 and last week helped manage the third major event related to the ship at the shipyard.

The ceremony saw the Duke and Duchess of Cambridge join Sir David for the official naming in front of a crowd of 3,000 people.

Polaris managing director Ben Pinnington said the company was providing a range of services including media management, brochure design, social media, film, and photography.

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