Pall Mall, the North-West’s leading cosmetic surgery provider and the only independent clinic group to own and manage its own hospital, is to feature in the highly anticipated new series of Olivia Attwood: The Price of Perfection on ITV2.
Celebrating its 15th anniversary last month, Pall Mall has established itself as a pioneer in the cosmetic surgery field, experiencing remarkable growth and earning a distinguished reputation for excellence, safety, and innovation.
In 2025 the Pall Mall group celebrated a ‘landmark’ year after treating a record 20,000 patients, holding 25,000 appointments and carrying out 1,800 surgical procedures.
Managing director Raja K Pitalia said: “Our journey has been one of continuous improvement and passion for patient wellbeing, and we are incredibly proud of the impact we’ve made in the lives of so many.”
The Price of Perfection offers viewers an honest, in-depth look at the motivations and outcomes behind the UK’s growing cosmetic procedure culture. Hosted by former Love Island star Attwood, the series follows patients as they experience complex and life-changing procedures, highlighting not only the physical transformations, but also the emotional journeys involved.
Pall Mall features in two key episodes, where expert surgeons tackle particularly complex cases. TV personality and fitness coach Charlie King undergoes a challenging Septorhinoplasty with Professor Ullas Raghavan, consultant ENT and facial plastic surgeon, while Chelsea Robinson embarks on a transformative breast augmentation with Ramachandran Prasad, consultant breast oncoplastic and Aesthetic Surgeon.
“We are absolutely honoured and proud to be part of a series that shines a light on the realities of cosmetic medicine,” said Raja K Pitalia, managing director of Pall Mall. “Being approached by ITV is a testament to the outstanding reputation our team has built over the years. As a leading provider, we are passionate about showcasing our expertise, our unwavering commitment to patient safety, and the compassionate, personalised care that sets Pall Mall apart. For us, it’s not just about delivering outstanding results, it’s about supporting our patients every step of the way and making a genuine difference in their lives.”
Olivia Attwood: The Price of Perfection is produced by All3Media label Optomen and airs weekly on ITV2 from 10.05pm, June 12. It will also be available to stream on ITVX.
