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North West agency creates promo piece for Ant and Dec’s Saturday Night Takeaway


Music production agency GAS Music has been commissioned to create a bespoke piece for the promo film announcing the return of ITV’s Ant and Dec’s Saturday Night Takeaway.

The agency, based at MediaCity in Salford, has created a live composition for ITV’s promo film advertising the return of the TV show fronted by presenters Ant and Dec.

Gary Hilton, CEO at GAS Music, said: “It was a very smooth project, the team at ITV knew exactly what they wanted and trusted us. A very organic, live composition and the rare opportunity for ‘more cowbell’, maybe it’s a sign that I’ll win the advert break challenge!”

The promotional trailer for the show, which is set to return for its 18th series, did not confirm an exact date for when it is due to air.


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