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MediaCity agency creates soundtrack for Children In Need kick-off


GAS Music has produced the full soundtrack for 2021’s Children In Need launch video, which premiered at the end of The One Show last night (October 11th).

The clip, which is made by BBC Creative featuring the voice of Sean Bean, is titled ‘Together, we can!’ and features a range of people doing fundraising activities.

Children In Need – which supports disadvantaged children and young people across the UK – returns to the BBC on November 19th on BBC One and Two for its 41st anniversary.

It will be the first edition of the telethon broadcast from Children In Need’s new permanent production base in Salford, after the BBC confirmed that it, along with Comic Relief, would move there for good.

GAS Music producer Aaron Bentley said: “It’s been a privilege to work on the soundtrack for such an iconic cause. We were set a very wide brief, and it was a joy to work with the BBC”.

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