SaleCycle, a North East leader in ecommerce solutions, has acquired BEYABLE, a fast-growing French technology company specialising in onsite personalisation and conversion optimisation.
The agreement will combine two complementary businesses to create one of Europe’s most advanced full-funnel conversion platforms, meeting growing demand for solutions that help ecommerce brands convert more visitors and drive measurable revenue.
The combined platform will integrate identity resolution, behavioural intent scoring, onsite personalisation, A/B testing, and remarketing across email, SMS, WhatsApp and RCS. This strategic move marks the next step in SaleCycle’s evolution as a leader in ecommerce performance, meeting brands’ demand for a unified approach to recognising, understanding, and activating customers in real-time, helping retail and ecommerce businesses to maximise return on marketing spend as acquisition costs rise and budgets tighten.
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The acquisition comes at a time when up to 90% of ecommerce traffic remains anonymous, making identity resolution and behavioural understanding critical to conversion success. SaleCycle already identifies and re-engages in real time these visitors across multiple channels, while BEYABLE adds real-time intent scoring and onsite personalisation to the mix. Together, these companies will offer a unified Identify-Engage-Convert-Reengage solution that delivers measurable results.
Fabien Sanchez, CEO, SaleCycle said: “This acquisition marks a pivotal moment for ecommerce performance. By bringing together identity resolution, behavioural scoring, and onsite personalisation, we are creating a platform that helps brands engage and convert every visitor intelligently in real time – something the market has been demanding for years.”
Julien Dugaret, CEO, BEYABLE, added: “Joining forces with SaleCycle allows us to scale our vision globally while continuing to deliver the agility and measurable ROI our customers value. This merge will enable us to address new markets and verticals that SaleCycle has supported for more than 15 years, creating new opportunities for growth and innovation for our customers.”
This acquisition aligns with SaleCycle’s strategy to build a European-owned martech platform that offers brands a trusted alternative to global marketing suites. By combining advanced conversion capabilities with strong European data governance, the merger will help ecommerce businesses meet compliance requirements while optimising performance across identity, personalisation, and remarketing. Serving more than 300 enterprise brands across retail, travel, telco, and luxury, SaleCycle will now offer a modern, API-first solution that provides an alternative to heavy legacy suites while complementing the power of platforms such as Salesforce, Adobe and other marketing clouds.
