Rural broadband provider Quickline has kicked off the new year with a major marketing campaign across Yorkshire, the Humber and Lincolnshire, reinforcing its promise to “deliver proper broadband, done right.”
The campaign highlights what matters most to customers: Fair pricing, reliable connectivity, fast speeds and great service. It also puts a spotlight on Quickline’s commitment to price certainty, at a time when many broadband providers are increasing prices mid-contract.
Unlike many of its competitors, Quickline also continues to guarantee no price rises during the contract term, giving customers confidence that the price they sign up to is the price they pay – a point that the new campaign is keen to hammer home.
The multi-channel campaign will run across billboards, bus stops, local press, TV and radio, significantly increasing Quickline’s visibility across the Yorkshire, Humberside and Lincolnshire region.
Quickline now reaches more than 200,000 premises through its full fibre network, with a further 200,000 served via its fixed wireless access (FWA) network, making it one of the most widely available rural broadband providers across Yorkshire, the Humber and Lincolnshire.
Mark Bowden, Quickline CEO said: “We know we’re not one of the big household-name providers, and we don’t take trust for granted. As an independent broadband provider, we have to earn it, by doing exactly what we say we’ll do.
“That’s why we’ve launched 2026 with a campaign that clearly sets out who we are, what we deliver and why customers can depend on us. People right across Yorkshire and Lincolnshire will start to see a lot more of Quickline as we continue to build our network and connect more homes and businesses.
“This year is about growth, but it’s also about delighting customers and being visible in the communities we serve. That’s how we build long-term relationships and a network people can truly rely on.”
As one of the UK Government’s biggest Project Gigabit delivery partners, with contracts totalling around £300m of public subsidy, Quickline is playing a leading role in closing the digital divide which exists between urban and rural areas. The company has seen rapid growth following investment by owner Northleaf Capital Partners, as well as significant financial backing from the National Wealth Fund (formerly known as the UK Infrastructure Bank) and NatWest.
