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New study to shed light on the affiliate and partner marketing industries in the UK


A new study is seeking to assess the state of the UK affiliate and partner marketing industries in 2022.

Organised by affiliate marketing platform Awin and a number of major networks and SaaS providers across the UK, the survey will address how brands and agencies feel about affiliate and partner marketing spend amid the cost of living crisis. 

The survey follows the latest Internet Advertising Bureau (IAB UK) figures, which shows the UK advertising industry grew by almost 40% over the last two years. It bucks the trend of other marketing channels, which saw a decline in spend before 2021 during the pandemic.

Agencies of all sizes are encouraged to take part in the survey, which you find here. It takes around 10 minutes to complete will close on 30th September.

Alongside Awin, other particpating partners include CJ, TD, Impact, Acceleration Partners, Adtraction and Optimise.

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