Performance agency Connective3 has launched C3X – its new, custom built, AI-powered suite of connected marketing tools designed to uncover insights, predict performance, and reveal new opportunities for marketing growth.
The launch of C3X follows Connective3’s £250,000 investment in its Innovation team, enabling the agency to recruit specialist talent and develop a bespoke platform that combines the performance benefits of AI with the expertise of its people.
C3X brings together Connective3’s existing technology stack and team insights to deliver a suite of proprietary tools, including an AI-driven rankings tool, a streamlined marketing mix modelling (MMM) solution, and a backlink tracker that tracks offsite performance. Each tool provides a unified view of marketing activity across multiple channels.
A further pipeline of tools is already in development to meet growing client demand and continue enhancing performance delivery.
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Alan Ng, chief innovation officer at Connective3 said: “C3x embodies what we’ve wanted to do since starting c3. A way to connect channels, insights and measurement. c3x’s streamlined MMM – measuring channel effectiveness and ROI far quicker than traditional methods. We’re giving clients a holistic view of their marketing activity, showing how everything works together, not just individual channels.”
Tim Grice, CEO at Connective3, added: “c3x is more than a new tech initiative it’s a glimpse into the future of how agencies will plan, execute and measure performance. AI has given us the opportunity to connect our channel expertise and data, allowing for the opportunity to truly understand the relationship between brand and performance.”
Connective3 is working alongside its existing clients with a view to accelerating performance and identifying new market opportunities using C3X
The Connective3 team is entering its seventh year of trading, having grown to a headcount of over 140 and built a client roster featuring leading household name brands such as Adobe, HSBC, and Avon. With work being delivered across the UK, US, Canada, Australia, and the EU, the team is on track to achieve further growth heading into 2026.
Connective3 is a specialist performance marketing agency which works with market leading brands such as Ocado, Wren Kitchens, Love Holidays and Avon with our marketing specialists, who have a relentless focus on growth.
