New AI chief appointment to “revolutionise marketing as we know it” for Leeds agency

Leeds digital marketing agency Spike has appointed Said Lopez as Head of AI, underlining its commitment to leveraging technology to transform its services and drive growth.

Lopez brings over a decade of expertise in machine learning (ML), automation, process improvement and digital transformation. In the past four years, he has spearheaded artificial intelligence (AI) and ML initiatives, driving innovation and delivering impactful results for leading venture capital-backed companies.

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His extensive experience includes leadership roles at high-growth companies such as Flexitallic UK and Ilke Homes, where he successfully integrated AI-powered solutions to enhance operational efficiency and innovation in manufacturing environments.

In his new role at Spike, the first of its kind for the business, he will spearhead the development and deployment of the agency’s AI tools, helping to accelerate the impact of Spike’s marketing strategies and deliver greater value and measurable results for its clients.

His appointment will be instrumental in positioning the agency as an industry leader, paving the way for its continued digital transformation and future growth.

Rob Powell, founder and director at Spike, said: “AI is going to revolutionise marketing as we know it, and we’re thrilled to welcome Said to our team to ensure we remain at the forefront of the technology.

“He has a breadth of experience, as well as an incredible passion and energy that I know will help take our innovative AI and digital transformation strategies to new heights. I can’t wait to see the impact he’ll make not only on how we work, but also the successes we drive for our clients.”

Speaking on his move to Spike, Said added: “I’m really excited to be joining Spike at such a pivotal time for the agency. The bold move toward AI-driven digital transformation is a forward-thinking direction, and I can’t wait to help bring it to life.

“It’s inspiring to be part of a team so committed to pushing the boundaries of technology. The talent and potential here are incredible, and I’m looking forward to helping elevate their capabilities, empowering them to become the best versions of themselves and deliver even greater value for our clients. I can’t wait to get started, working alongside the leadership team to shape the future of digital marketing and take Spike to the next level.”

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