Radiocentre has appointed Jo Verrill as its new head of advertising clearance.
With over 25 years’ experience in the media and broadcasting industry, Jo brings extensive expertise in advertising regulation and compliance.
She will lead Radiocentre’s advertising clearance team, who review tens of thousands of radio scripts each year to ensure that ads going to air are legal, decent, honest and truthful. The team plays a vital role in protecting consumers while helping advertisers, agencies and production companies comply with the necessary content rules and standards laid out in the BCAP Code of Broadcast Advertising and the Ofcom Broadcasting Code. It also provides advice on advertising carried on Radiocentre members’ digital platforms under the CAP code.
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Verrill joined Radiocentre as an advertising clearance consultant in October 2025. Previously she advised on regulatory matters for radio, TV and streaming platforms, working for organisations including ITV, Samsung, MTV and Clearcast. She also served as head of compliance at Global, where she led on compliance strategy across their national and regional radio brands.
She takes over from Yvonne Kintoff who is retiring after 30 years with Radiocentre and established radio’s first dedicated advertising clearance service in 1996, the RACC, which evolved into Radiocentre’s current clearance operation and has led the team ever since. She also led Radiocentre’s expansion into digital audio advertising compliance in 2019, leaving a lasting legacy for the industry.
Radiocentre CEO Matt Payton said: “We’re delighted that Jo will be leading our advertising clearance team. She brings exceptional experience in her field, as well as a broad understanding of the needs of broadcasters, advertisers and agencies.
“Maintaining the trust our listeners place in commercial radio is vital, and our clearance service plays an important role in ensuring audio advertising continues to meet the highest standards. Jo is ideally placed to build on Yvonne’s high standards from the past three decades. We thank Yvonne for her dedication and wish her a very happy retirement.”
Verrill added: “I’m delighted to be joining Radiocentre clearance at such an exciting moment of growth and innovation. The industry benefits every day from the depth of knowledge, judgement and commitment within Radiocentre clearance and I am honoured to be leading such an exceptional team.”
The outgoing Kintoff reflected: “From the start, our remit was simple: to get trusted radio ads on air quickly, with minimum hassle. The team embraced that mission and ran with it ever since. You can’t ask for more.”
