Fox Agency has been appointed by FläktGroup as its lead agency, as it eyes further international growth.
The company, founded in the UK and Sweden over a 100 years ago, specialises in HVAC (heating, ventilation and conditioning) systems.
Since being acquired by Samsung, it’s finding increased demand for its products through the growth of the data centre industry.
The group said it turned to Fox after a competitive pitch, because of its knowledge of industrial technology and data centres, plus its presence in the US and EMEA.
The Leeds-based agency will support its next phase of growth, focusing on expanding its presence across the Americas, the Middle East, Africa, and the Asia-Pacific region.
“As demand for data centre infrastructure continues to accelerate globally, the role of advanced cooling technologies has never been more critical,” said Alexandra Ashikhmina, Global Marketing & Communications Director at FläktGroup.
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“We needed a partner that understands our market and can translate complex engineering into compelling global communications. Fox Agency stood out for its deep sector knowledge, strategic approach, and proven ability to deliver results at scale.”
Fox said it would deliver an integrated global programme to build FläktGroup’s brand visibility and drive demand across the data centre infrastructure supply chain.
This will include strategic communications, brand positioning, go-to-market strategy, and performance-driven campaigns to engage key audiences across hyperscalers, including colocation providers, developers and partners.
“FläktGroup operates at the heart of one of the most dynamic and important sectors in global technology,” said Jim Sampson, SVP, North America at Fox Agency.
“As AI and high-performance computing drive new levels of demand, cooling is becoming a defining factor in data centre design and operation. We’re excited to support FläktGroup’s global growth through integrated strategy, brand, and demand generation.”
Fox is based in Leeds, with offices in London, New York, and Denver.
