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National site becomes JPI Media’s best-performing digital brand just a year after launch

natworld has become JPI Media’s top performing digital brand, just a year after launch.

The site hit 19.3 million page views in March 2022, more than any other brand in the JPI portfolio of 139 titles.

It’s also the group’s leading video brand, with 7.1 million video views recorded in March.

Overall, NationalWorld helped the JPI Media group – which was acquired by an investment vehicle led by David Montgomery in January 2021 in a £10.2m deal – achieve 37.7% annual growth in digital audience, according to Comscore (February 2022), making it the top performer in the regional market.

JPI Media is now lookig to build on the growth by recruiting three new editorial roles, including a Weekend Editor, to build out its seven-day coverage.

The publisher said there would be “further recruitment” after that and a “series of enhancements to the user experience”.

NationalWorld’s Editor, Nick Mitchell, said: “The past year has seen NationalWorld go from an idea to a confident national news brand, with agenda-setting exclusives and in-depth digital storytelling.

“The audience growth has been phenomenal, and the next phase is going to be about turning this into a loyal base of readers and improving both our content and product offerings.

“Our clear, unbiased explainers resonate with a younger audience in particular, which is reflected in the fact that two thirds of our readers are under the age of 45.

“However, the real reason for such rapid growth is our talented team of journalists and editors, who have been working tirelessly from their homes and offices across the UK, from Brighton to Aberdeenshire. I think this is what makes us unique, and makes us a national brand in a true sense.”

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