Myprotein, THG’s leading online sports nutrition brand, has partnered with American flavoured whiskey brand, Southern Comfort, to launch a unique pre-workout.
Combining Myprotein industry expertise with the iconic Southern Comfort flavour, the new product has been carefully crafted to meet the needs of Myprotein’s core lifting community; those seeking a potent pre-workout blend.
The formula comes in a Southern Comfort Whiskey Sour flavour and is the first partnership of its kind between an alcohol and nutrition brand. Inspired by the smooth, fruity taste profile that Southern Comfort is known for, the new product is Myprotein’s playful interpretation of the classic offering, allowing both brands to tap into new audiences and occasions.
As the latest addition to the highly popular Myprotein Origin range, it contains optimal levels of pre-workout ingredients, including 300mg of caffeine to increase endurance and concentration as well as 3.5g Beta Alanine and 8g L-Citrulline, making it the perfect workout companion for gym goers.
Neil Mistry, CEO of THG Nutrition, says: “Our existing Origin pre-workout is hugely popular amongst our core consumers, so it is great to be able to elevate the range further with this flavour variation collab with Southern Comfort. It is a perfect overlap as both brand’s bring an approachable confidence to their respective industries.”
“As we look ahead to 2025, and reflect on 2024, we have a continued focus on our partnerships and expanding our offering, to cater for everyone with a healthy intention. We are committed to continuously innovating, whilst keeping our customers at the heart of our product development, and this unique blend hits all expectations for an impactful pre-workout. We are excited for our customers to try it and thrilled to bring this product to market.”
