musicMagpie, the Stockport-headquartered circular economy pioneer specialising in refurbished consumer technology, has announced a makor new partnership between its US brand, decluttr, and Walmart.
Refurbished disc media from decluttr is now available to buy on Walmart’s online marketplace, Walmart.com, with refurbished consumer technology products set to follow in early 2023.
Walmart.com is one of the fastest growing eCommerce platforms in the US, and adding decluttr brings thousands of quality preowned CDs, DVDs and video games to millions of Walmart customers at competitive prices.
Walmart also recently announced the launch of Walmart Restored to help customers discover high quality refurbished electronic products on Walmart.com. In early 2023, decluttr’s refurbished phones, iPads, MacBooks and consoles will be added to this programme.
The Walmart collaboration adds an additional sales channel for decluttr’s products, allowing access to Walmart’s 120m monthly website visitors. This will supplement existing sales through decluttr’s own website as well as on other marketplaces.
Steve Oliver, chief executive officer and co-founder of musicMagpie, said: “We’re thrilled to announce that we are teaming up with the biggest retailer in the world, which will allow us to offer our suite of refurbished and pre-owned products to its tens of millions of customers. This is an exciting new sales channel for us as we continue to grow our decluttr brand in the US and partnering with such an iconic household name will continue to foster trust not only in decluttr, but also in refurbished products as a category.”
The new Walmart deal follows musicMagpie’s agreement with Asda in the UK last year, to install its SMARTdrop kiosks in almost 300 stores nationwide as it seeks to make access to its recycling facilities and refurbished products ever easier for consumers. Shares in the company were up around 14 per cent at 32.39p following the news as of 2pm Monday January 9.