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More speakers revealed for Digital City Festival’s E-commerce Show North

E-commerce Show North - Digital City Festival

With preparations gearing up for the return of Digital City Festival next week, we’ve pulled together a round-up of all the latest speakers and details of what’s happening at E-commerce Show North.

E-commerce Show North, a one-stop shop event on the latest trends in the e-commerce world in 2024 and beyond, will be hosted at UA92 on Wednesday 17 April.

Expect to uncover insights into the challenges and opportunities in e-commerce, from how to expand internationally using e-commerce to the top trends shaping the future of email marketing.

Want to find out more on the dynamic shifts rocking the media landscape for e-commerce brands right now? Look no further than a special session with Chris Dowse, Integrated Strategy Director at Jaywing, who will be exploring the importance of integrating data, media, and creative elements whilst showcasing how brands can reach new and engaged customers profitably.

If you’re interested in Maximising Social Media for Customer Engagement, make sure you join Marius Platt, Head of Paid Media at Campfire. During this talk, Marius will explore how to capitalise on the power of social media for sales, integrating shoppable content and social commerce features and brand marketing strategies for exponential growth.

We’ll be breaking down the barriers around Using Digital PR and Strong Content to Boost E-commerce Visibility with Lucy Moore, Director of Strategy and Partnerships at Refresh; Liam Hughes, Senior Account Manager at Refresh; and Ash Winder, Head of Performance Marketing at CTI Digital. This lively discussion with tackle how you can leverage effective strategies, PR and content to drive visibility and position your ecommerce brand as an industry leader.

Navigate the top trends shaping the future of email marketing during a talk with Mark Cooper, Partnerships Manager EMEA – dotdigital. Here, you’ll find out more about data, personalisation & hyper-targeting, the focus on sustainability & social responsibility, and more on understanding AI and machine learning.

Looking for a performance marketing take on generative search? Join Rachel Birch, Managing Director at House Digital, who will delve into the launch of SGE impacting ecom businesses and how strategies are changing to prepare for the biggest SERP change yet.

Join the Department for Business and Trade, who will explore How to go global and expand internationally using e-commerce. Get expert advice on the support available to e-commerce businesses in the UK to successfully expand overseas.

We’ll be wrapping up the day with a session on Loyalty Programs and Retention Tactics, addressing how to build successful subscription-based models, managing customer retention and examples of thriving subscription-based businesses.

If you’re a brand side marketer looking to meet and connect with brands and experts or just keen to find out about e-commerce tips, trends, challenges and opportunities, don’t miss out and make sure you book your free place here as spaces are limited. See you there!

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