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DCF Anchor Event: E-commerce Show North

A full day of actionable insights from some industry leading speakers! It's your ultimate guide to boosting your online strategy for the year ahead.


Part of Digital City Festival 2024

The world of E-Commerce is ever-changing and rapidly expanding. This event is your one-stop shop to staying on top of the challenges and trends affecting the sector in 2024! With a full day of content and the opportunity to meet and connect with peers, brands and experts – you’re sure to leave feeling inspired. Our registration form is closed, but you’re still very welcome to join us! Just turn up on the day!


Event Opens
Welcome & Intro
Embracing change: Thriving in the dynamic media landscape of e-commerce

Delve into the dynamic shifts that are rocking the media landscape for e-commerce brands right now. Hosted by Jaywing's Integrated Strategy Director, Chris Dowse, this session will explore fragmentation and innovation across various channels, the importance of integrating data, media, and creative elements. By focusing on these fundamentals, Chris will showcase how brands can reach new customers profitably and cultivate highly engaged, loyal brand advocates.

- Chris Dowse, Integrated Strategy Director at Jaywing

Maximising social media for customer engagement

Capitalising on the power of social media for sales
Integrating shoppable content and social commerce features
Brand marketing strategies for exponential growth

- Marius Platt, Head of Paid Media at Campfire

Breaking Barriers: Using digital PR and strong content to boost e-commerce visibility

Explore the world of Digital PR and its transformative impact on ecommerce visibility. Discover creative approaches to securing media coverage and crafting compelling narratives and content that resonates with your target audience. Uncover effective strategies to overcome common PR challenges in the digital space and position your ecommerce brand as an industry leader. Join us for a lively discussion on leveraging PR and content to not only drive visibility but also solve key obstacles faced by ecommerce businesses.

- Lucy Moore, Director of Strategy and Partnerships at Refresh
- Liam Hughes, Senior Account Manager at Refresh
- Ash Winder, Head of Performance Marketing at CTI Digital

Lunch & Networking
Dotdigital’s trends shaping the future of email marketing

Get serious about data
Personalisation & hyper-targeting
Focus on sustainability & social responsibility
Understanding AI and machine learning

- Luke McCreery, Enterprise Account Executive at dotdigital

A performance marketing take on generative search.

How we see the launch of SGE impacting ecomm businesses, and how our strategies are changing to ensure they are ready for the biggest SERP change we have ever seen.

- Rachel Birch, Managing Director at House Digital

How to go global and expand internationally using E-commerce

Join the Department for Business and Trade to find out what support is available to UK e-commerce businesses to successfully expand overseas and realise their export potential.

Get expert insight and advice on:
- Developing an Export Action Plan to crack new international markets and expand into existing ones
- Getting support and guidance on cross-border compliance, rules and regulations to trade into different countries
- Localising and Internationalising your digital channels to improve global performance

- John Baines, Digital Trade Adviser - Department for Business and Trade
- Cathy Wallwork, Co-Founder of VIRSEC LTD
- Liz Ashall-Payne, Founding Chief Executive Officer of Orcha Health LTD
- Irina Shmakova, Export Academy Adviser - MIEx
- Sam Thompson, Senior Enquiries Manager - Export Support Service

Networking & Drinks Reception


Chris Dowse 2
Chris Dowse
Integrated Strategy Director
As Integrated Strategy Director at Jaywing, Chris is responsible for shaping strategic direction for client briefs in creative and media. Ensuring rigorous, cohesive thinking, Chris works to deliver precise messages to the right audience across channels, integrating creative and media expertise for optimal audience experience.
Rachel Birch Headshot
Rachel Birch
Managing Director
House Digital
Rachel is a digital marketing agency owner and consultant, with over fifteen years’ experience in SEO and Paid Advertising. She is the founder and Director of House Digital, a Lancashire based agency that specialises in all aspects of performance marketing with a focus on in-housing and digital training.
Ash Winder - Head of performance marketing at CTI Digital
Ash Winder
Head of Performance Marketing
CTI Digital
Ash, Head of Performance Marketing at CTI Digital, has over seven years of experience managing SEO, content, paid media, and digital analytics departments. He's continuously delivered growth for various e-commerce brands such as Little Greene, Turtle Wax and Ellis Brigham whilst creating and executing successful digital marketing strategies. He is experienced in running digital marketing campaigns for both B2B and B2C clients across various verticals.
Liam Hughes - Senior Account Manager
Liam Hughes
Senior Account Manager
Liam has over a decade of experience in devising innovative content and PR strategies that resonate with B2B & B2C audiences. His experience includes working with businesses across various sectors – including e-commerce, construction, technology & legal – to achieve organic growth & lead generation. He thrives on understanding the latest trends & experimenting with the latest methods in content marketing & PR, including how AI can be utilised in marketing campaigns.
Lucy Moore - Director of Strategy and Partnerships at Refresh
Lucy Moore
Director of Strategy and Partnerships
Lucy is Director of Strategy and Partnerships at Refresh, and is responsible for client strategy and agency growth. Having worked in PR agencies for more than a decade, she has spent over half of that time supporting technology scale ups in the region with their PR and communications strategies. She is particularly passionate about compelling storytelling and creating campaigns that provide tangible results.
Luke McCreery
Luke McCreery
Enterprise Account Executive
As the Agency Partnerships Manager at dotdigital, I leverage over 10 years of SaaS industry experience to empower agencies and partners across EMEA. My focus is on driving customer engagement, conversion, and loyalty through strategic relationships and value-added solutions.
Copy Of Headshot (1)
Marius Platt
Head of Paid Media
John Baines
John Baines
Digital Trade Adviser
Department for Business and Trade
John is an international digital and e-commerce expert who helps UK businesses export and sell their brand and products all over the world.
Cathy Wallwork
Cathy Wallwork
Cathy’s vision and drive as co-founder of VIRSEC LTD has taken the company global, selling their Maritime and Coastguard training solutions to some of the biggest names in the maritime industry in over 135 countries internationally. VIRSEC have disrupted the market by taking mandatory classroom-based training and developing it into high-quality, fully online training courses. Cathy is also a Department for Business and Trade Export Champion
Sam Thompson
Sam Thompson
Senior Enquiries Manager
Export Support Service
My team support UK businesses seeking to export goods and/or service around the globe. We support businesses who have a questions on exporting, export related issue to resolve, or are seeking to access DBTs support services.
Irina Shmakova
Irina Shmakova
Export Academy Adviser
Irina has worked for a range of private and governmental organisations both in the UK and overseas. She has helped businesses of all sizes to develop sales overseas, across multiple business sectors and covering various international markets.
Liz Ashall Payne
Liz Ashall-Payne
Founding Chief Executive Officer
Orcha Health LTD
Liz established ORCHA in 2015 and has experienced remarkable growth, expanding its digital health assessment and distribution services to twelve countries worldwide positioning itself as a trusted partner in the digital health landscape. Liz is also a Department for Business and Trade Export Champion.

Sponsored By

MediaCity Wordmark Flat Black
Headline Partner - MediaCity
Association DBT Red Trans
Event Partner - Department for Business & Trade
Sector specialist - Jaywing
RefreshPR Logo PinkOnTransparent 01
Sector specialist - Refresh PR
House Digital Logo Regular
Sector specialist - House Digital
Campfire Colour RGB
Sector specialist - Campfire
Primary Dotdigital Logo RGB
Sector specialist - Dotdigital
Start: April 17, 2024 9:00 am
End: April 17, 2024 6:00 pm

Hosted at

UA92, Manchester

University Academy 92 (UA92), Brian Statham Way, Old Trafford, Stretford, Manchester, UK

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