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Part of Digital City Festival 2024
The world of E-Commerce is ever-changing and rapidly expanding. This event is your one-stop shop to staying on top of the challenges and trends affecting the sector in 2024! With a full day of content and the opportunity to meet and connect with peers, brands and experts – you’re sure to leave feeling inspired. Our registration form is closed, but you’re still very welcome to join us! Just turn up on the day!
Delve into the dynamic shifts that are rocking the media landscape for e-commerce brands right now. Hosted by Jaywing's Integrated Strategy Director, Chris Dowse, this session will explore fragmentation and innovation across various channels, the importance of integrating data, media, and creative elements. By focusing on these fundamentals, Chris will showcase how brands can reach new customers profitably and cultivate highly engaged, loyal brand advocates.
- Chris Dowse, Integrated Strategy Director at Jaywing
Capitalising on the power of social media for sales
Integrating shoppable content and social commerce features
Brand marketing strategies for exponential growth
- Marius Platt, Head of Paid Media at Campfire
Explore the world of Digital PR and its transformative impact on ecommerce visibility. Discover creative approaches to securing media coverage and crafting compelling narratives and content that resonates with your target audience. Uncover effective strategies to overcome common PR challenges in the digital space and position your ecommerce brand as an industry leader. Join us for a lively discussion on leveraging PR and content to not only drive visibility but also solve key obstacles faced by ecommerce businesses.
- Lucy Moore, Director of Strategy and Partnerships at Refresh
- Liam Hughes, Senior Account Manager at Refresh
- Ash Winder, Head of Performance Marketing at CTI Digital
Get serious about data
Personalisation & hyper-targeting
Focus on sustainability & social responsibility
Understanding AI and machine learning
- Luke McCreery, Enterprise Account Executive at dotdigital
How we see the launch of SGE impacting ecomm businesses, and how our strategies are changing to ensure they are ready for the biggest SERP change we have ever seen.
- Rachel Birch, Managing Director at House Digital
Join the Department for Business and Trade to find out what support is available to UK e-commerce businesses to successfully expand overseas and realise their export potential.
Get expert insight and advice on:
- Developing an Export Action Plan to crack new international markets and expand into existing ones
- Getting support and guidance on cross-border compliance, rules and regulations to trade into different countries
- Localising and Internationalising your digital channels to improve global performance
Speakers:
- John Baines, Digital Trade Adviser - Department for Business and Trade
- Cathy Wallwork, Co-Founder of VIRSEC LTD
- Liz Ashall-Payne, Founding Chief Executive Officer of Orcha Health LTD
- Irina Shmakova, Export Academy Adviser - MIEx
- Sam Thompson, Senior Enquiries Manager - Export Support Service
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