MoneySuperMarket has unveiled a new logo and visual identity to encourage its customers to “Get Money Calm.”
A new advertising campaign, created by Engine, will launch this Saturday during ITV’s The Voice.
“Our research showed that 80% of people like to feel in control of their money, but less than 10% would ever claim to feel calm about their finances. Even the most money-savvy among us finds dealing with bills stressful and that’s the insight on which we’ve built our new brand idea,” explained Darren Bentley, Chief Customer Officer at Moneysupermarket Group.
“Our role is to remove the sources of financial anxiety and help our customers ‘Get Money Calm’. That’s the idea behind our new advertising campaign but, more importantly, it will also drive our end-to-end customer experience and our product innovation. We want to offer our customers more clever ways to save a lot by doing very little.”
The new identity will touch every part of the customer journey, from website and apps, to CRM and advertising.
