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Molson Coors appoints Carat UK to media brief

Courtesy Molson Coors

Brewing giant Molson Coors Beverage Company has appointed Carat UK, which has offices in Leeds and Manchester, for all UK and Ireland media.

Carat UK, a dentsu company, will deliver all Molson Coors media strategy, planning and buying requirements across the UK and Ireland from 1st January 2023.

Clare Chapman, CEO Carat UK said: “At the heart of our Designing for People approach sits a deep understanding of human behaviour, a highly sophisticated planning process underpinned by dentsu’s proprietary data and tools, and a passion for bringing those things together. We cannot wait to get started and see what we can achieve together.”

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