APS Group’s creative agency, MMP Global, has created a new new brand positioning, identity and advertising campaign for Merseyside Police’s Mounted Section.
The Cheshire agency was tasked with raising awareness of the Section, the UK’s oldest mounted police service at over 130 years old.
The ‘Stand Tall’ campaign involves a bold new identity which is heavily influenced by the River Mersey, streets, communities, Liver Birds and the horses themselves.