A Sheffield doctor who appeared as a contestant in the 2024 series of The Apprentice is the subject of a medical tribunal into a string allegations including sending a string of “antisemitic, racist and sexist posts on social media.”
Dr Asif Munaf is said to have posted and reposted the “seriously offensive” comments from his X account on various dates between October 2023 and July 2025. He is also accused of “selling” sicknotes while suspended from the medical register due to the original racism allegations following a Telegraph investigation, and by the GMC of “disappearing” without notice or reason hours into a locum placement as a cardiology specialist registrar at University Hospitals Coventry and Warwickshire NHS Trust in January 2024.
Munaf initally appeared on the 2024 edition of The Apprentice, but was dropped from The Apprentice: You’re Fired! after the social media posts came to light.
On Monday the General Medical Council (GMC) outlined the misconduct allegations against the doctor, who is registered under his full name Mohammed Asif Munaf.
According to the GMC, Munaf posted multiple antisemitic statements, including Holocaust denial, conspiracy theories and rhetoric equating Jews with Nazism. Harriet Tighe, lawyer for the GMC, said one post was accompanied by an image of a flag including the Star of David above a swastika.
Another post pondered: “You only have to go to North London to see the Jewish love for a bakery. Lots of bagel shops and many of them very nice with great coffee. Does the obsession with baking and ovens explain the uncontested and unproven claims of 6 million Jews and 40 beheaded babies in ovens?”
Munaf also reposted a comment which referred to boxer Floyd Mayweather using a derogatory racial slur.
Women were also not excluded from Munaf’s ponderings in a post arguing that certain professions should be restricted by gender and criticising female empowerment: “Women should not be pilots. Just like men should not be midwives or hairdressers,” Munaf opined.
“Female empowerment is one of the great tricks of Satan. Islam gives us the blueprint. When will the world wake up?”
Outside of The Apprentice, Munaf set up the online service Dr Sick Ltd in 2024, which claimed to “beat the GP wait” and provide sick notes “in as little as two hours,” albeit perhaps not entirely legally according to the GMC, and ran the now-defunct “University of Masculinity” website, which was criticised for its retweeting of posts by Andrew Tate.
The aspiring wellness guru also appeared in 2019’s Series 15 of Dragons’ Den, where he pitched his smoothie company ‘DATE Smoothie’ and attempted to win a £50,000 investment for a 10 per cent stake. He was turned down by the Dragons, who said his “thinking was completely wrong in terms of his brand.”
The 37-year-old has not attended the tribunal and is not legally represented. At a previous hearing, however, he conceded that some of the posts were “not befitting of someone as educated as myself and were said in the heat of the emotion.”
Such contrition appeared in short supply following yesterday’s initial hearing, however, when Munaf took to Twitter once again to assert his views:
