Creative agency Meanwhile has been appointed following a pitch process by Comic Relief to help design the charity’s Red Nose and a selection of associated merchandising for 2024.
The agency, which has enlisted the help of Manchester’s The Office of Craig for production, has seen their remit grow since starting the project from the conceptualising of the Nose itself, to a selected range of merchandising creation in collaboration with Amazon, who will again be the official retailers of the Nose for the charity.
CCO and founder of Meanwhile, Tim Jones, said:, “Sir Jony Ive and LoveFrom set a seriously high bar for the charity last year, and we’re super excited to reveal the work we’ve done with the team for this campaign. The project is, of course, incredibly humbling and an unreal opportunity to create a true piece of popular culture.”
Al Marchant, CEO and founder of Meanwhile, said: “We’re so grateful to everyone at Comic Relief for placing their trust in us, and we’ve collectively had real fun working together so far. We hope that the finished Noses will both surprise and delight not just the wearer, but those around them too.”
Jane Lamb, director of partnerships at Comic Relief, added: “The little Red Nose that makes a huge difference will always be at the heart of our Red Nose Day campaigns and we love bringing out brand new designs every year for our supporters to enjoy. It’s always an exciting project to reimagine and it’s been a fantastic experience working with Meanwhile for the first time – we are absolutely delighted with the new collection. The Red Noses and supporting merchandise range will be available on Amazon early next year.”
Comic Relief was founded in 1985 by Richard Curtis and Sir Lenny Henry, as an opportunity to fundraise through comedy, with the first Red Nose Day taking place in 1988. The campaign has since become a yearly occurrence, and Red Nose Day 2024 will take place on 15th March. Money raised this Red Nose Day could help tackle poverty, provide food, essential healthcare or safe shelter for people in the UK and around the world.
