McDonald’s latest Halloween #TrickorEat campaign appears to be spectacularly backfiring with social media users.
The campaign, which is presumably intended solely as a bit of good-natured Halloween punnery, has been picked up for all the wrong reasons. Twitter users have noted that, in the midst of a cost-of-living crisis that has many poorer families literally forced to choose whether to heat their homes or eat a meal, puns around eating are perhaps somewhat ill-advised.
Vice-chair of the Medical Journalist’s Association Jane Symons spoke for many when she questioned McDonald’s judgement with its latest gimmick.
Not sure McDonalds has thought through the optics of its #TrickOrEat campaign
— Jane Symons (@JaneSymons1) October 25, 2022
