McCann Manchester has partnered with Royal London, the UK’s largest mutual life, pensions and investment company, to launch a multi-channel campaign promoting the benefits of mutuality.
The campaign focuses on explaining that Royal London is customer-owned and what that means for its customers, as well as the positive impact mutuality can have on wider society.
The film sees brand mascot Gilbert the pelican take flight. Viewers are taken on a journey from uncertainty to reassurance, leaving them with a sense of confidence they are in safe hands. The end frame reminds viewers that the mutual supports wider society too, helping to create a world worth retiring into.
