Manchester-based customer engagement tech provider, MaxContact says it will be creating 35 new jobs in the city.
The company, which is backed by private equity firm, FPE Capital, has secured additional financing to invest in AI technology and scale its team from 65 to 100 by 2025.
“Having dedicated years to the contact centre and customer engagement industry, we’re incredibly proud of the business we’re building,” said Ben Booth, CEO at MaxContact.
“This investment supercharges our mission to give businesses a platform that makes work-life easier for them and their contact centre or customer engagement teams.”
Booth explained that there would be an emphasis on building the software engineering function and operations teams.
“Over the past six years, we’ve built a robust contact centre customer engagement (CCaaS) platform that serves thousands of users every minute of every day,” he added.
“It means we’ve not only got a wealth of experience in this space, but we can analyse large volumes of call and message data to develop AI tools that help to drive efficiency and ensure companies communicate compliantly with customers, simply and easily.”
The new investment has been secured through FPE Capital and NatWest.
“We are delighted to have been able to structure this growth finance facility for MaxContact, supporting MaxContact’s management team and FPE Capital as they continue their strong growth in the CCaaS market,” said Kit Maclaren, Director, Corporate Banking & Structured Finance from NatWest.
“This financing facility was delivered through our unique Venture and Growth Finance fund and reflects NatWest’s dedication to supporting high-growth, innovative scale-up businesses. We aim to continue working alongside SME businesses such as MaxContact, which form the heart of the UK economy, driving innovation and job creation.”
