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Maryland Cookies producer appoints Leeds agency to lead on consumer PR


Leeds-based creative communications agency Finn has been appointed by Burton’s Biscuits to support its growth plans for two of its brands.

The FMCG specialist agency will be responsible for launching major activitations throughout 2022 for Jammie Dodgers and Maryland Cookies, two brands produced by Burton’s Biscuits. It will also work on news generation, outreach and drive brand awareness.

Finn Founder, Rich Rawlins, said: “Winning the opportunity to work on two of the biggest biscuit brands in the UK is a huge honour for us. We’ll be implementing a range of creative activations to really make it matter for Jammie Dodgers and Maryland Cookies – we can’t wait for the nation to share our excitement”.

Kate Needham, Marketing Director at Burton’s Biscuits, says, “We are thrilled to be working with Finn to further scale our comms activity throughout 2022. They perfectly understood our ambition for these two iconic brands and clearly demonstrated an intuitive understanding of the brands’ differing personalities. Finn’s creativity and ambition for the brands mirrored ours exactly, and we were blown away by their disruptive PR ideas from the offset”.

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