Market Creative behind new people-focused campaign for Housing Units
The Market Creative has created a new campaign for Housing Units, after completing a rebrand for the home furnishing store.
It focuses on the staff that work for the company, celebrating the “the high level of expertise, product knowledge and service on offer.”
Employees will wear over-sized badges that display their name and their expertise.
It will be running across social media, in-store materials, a new sales brochure, signage and video content.
“This campaign is an extension of the new brand strategy that we created a year ago to reconnect customers through a more contemporary feel and cohesive message. At our initial pitch we presented ideas that placed people right at the heart of Housing Unit’s story, so it’s fantastic to see this come to life,” explained Sue Benson, managing director at The Market Creative.
Nick Fox, CEO of Housing Units added:
“Our people are key to the uniqueness of our brand and what make us such a special place to visit. We’re encouraging customers to get to know us a little better so we can make their experience the very best it can be.”