The Market Creative has developed a new brand identity and two TV ads for Manchester home furnishing store Housing Units.
The rebrand includes a new logo, colour palette, typography and tone of voice and will be rolled out across all touchpoints in 2018. The strapline “the home department store” now sits alongside a square-shaped logo incorporating the abbreviation of Housing Units, ‘hu’.
Working with Chief Productions, the marketing agency has created two 10-second TV ads, highlighting living room and dining room furniture, that will run on ITV Granada until the end of February. A 30-second radio ad will also air on Smooth and Key 103.
