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Peppermint Soda unveils new multi-territory site for software firm

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Peppermint Soda has launched a new multi-territory website for Mitrefinch, the global provider of HR, payroll, and time and attendance software.

The Altrincham-based agency was tasked with handling the design and development of four new websites, to cover the UK, Australia, Canada, and the US.

Peppermint has also been providing ongoing content marketing support, including regular blog posts, case studies, awards and long-form content.

Joanna Drake, account director for Mitrefinch, said: “With over 30 years’ experience in time and attendance – in which time it developed the first ever computerised system – Mitrefinch has carved out an unquestionable position in the market.

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Peppermint’s new site for Mitrefinch


“The team recognised the huge potential to extend that knowledge and expertise through content marketing, while also refreshing the image of the company in such a way that doesn’t compromise its longstanding reputation, but highlights its leading-edge technology.”

The websites feature Mitrefinch’s four core solution areas: time and attendance, HR, access control and payroll.

Linda Hutchinson, director of marketing at Mitrefinch, added: “We’re thrilled with the quality of design and build that has considered all objectives and dramatically changed the visual representation of our business, reinforcing our key message that we are, first and foremost, a customer-focused technology business.”

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