Macclefield-based technology PR agency Context has been appointed by managed services provider ITEC Group.
ITEC has more than 30 years’ experience in delivering managed print and IT programmes across a variety of sectors and is now focusing on diversifying its offerings.
Context will be responsible for delivering a comprehensive media relations campaign, promoting new and existing partnerships, product enhancements and building ITEC’s profile.
Jenni Livesley, senior account manager at Context, said: “ITEC has established a solid reputation in managed print, but they are responding to a greater demand for more secure and integrated IT solutions.
“Their decision to diversify shows a real dedication to delivering tailor-made services to new and existing customers. We look forward to working with them as they explore new opportunities.”
Catherine Brown, Group Head of Marketing for ITEC, added: “Following an extremely successful growth strategy over the past few years, ITEC is at somewhat of a turning point in our history.
“We needed an experienced PR partner to help us transform our image to keep up with our reality—from print provider to full technology managed services provider. Context are using their experience in the technology sector to help us create and execute a communications strategy that works for us, our partners and our customers and we couldn’t be happier with the results so far.”
