Manchester-based Blue Chip has been appointed by US company Sunsweet Growers to handle its shopper marketing and below-the-line activity for the UK market.
The first campaign will appear in major UK multiple retailers across the UK from May onwards, with a focus on driving rate of sale.
Sunsweet is a natural source of fibre made from prunes originating in California.
Amanda Bishop, European Sales & Marketing Director at Sunsweet Growers Inc, said: “Blue Chip have been instrumental in helping us with the development of our shopper strategy for the UK and ensuring our products are the first choice in-store for our loyal audience.”
Ian Morgan, Client Services Director at Blue Chip, added: “Along with a great cultural fit, our capability in shopper and understanding of the retail landscape, positions us perfectly to help Sunsweet Growers build the business in the UK and beyond.”
